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4 Things Your Agent Won’t Tell You (But I Will)…

shhhhSelling a home can be a daunting task for sure.  Some consumers go through the process only once or twice in a lifetime. Others go through it every few years or so.  Regardless of how experienced you are (or think you are), I’ve got a few things to share with you.

#1 – You Can Cancel Your Listing Agreement at ANY Time.

If you have your home for sale and you want to cancel your listing with your current Realtor, you can.  Most real estate agents try to secure a 6 month listing agreement with a home seller.  There are some valid reasons for this. In the current real estate market, homes take longer to sell, and most agents want some assurance that they will have time to adequately market the home.  There are real monetary expenditures at risk for the agent, including house flyers, print advertising, Open House expenses, and much more.  There are also valid reasons why you might want to cancel your listing agreement.  I will describe in a later post some of the reasons why you might want (or need) to cancel your listing prior to the expiration date, but just know that you can.

#2 – Your Home Stinks.

I hate to be blunt here, but someone has to.  I can’t count how many times I’ve previewed or shown a home with very strong odors.  I’ve actually had buyer clients refuse to enter because the odors were so strong.  Some agents try to sugar coat the issue for fear of hurting the client’s feelings. Over the years, I’ve learned the hard way that being straightforward and upfront are the best strategies. As another agent whom I respect once told me, “It’s better that they hate you now instead of 6 months from now”. What she meant was that it is better to be upfront with the client at the beginning rather than wait 6 months when the home hasn’t sold, and the client is wondering why… Of course, how the message is delivered can make a huge difference…

#4 – Your Home is Dirty.

I’ve got a confession. My home is messy. Not on the same scale as seen on TV in shows such as Clean House or Hoarders. But, I’ve got a dog, kids, and a life. Some of my friends think I’m pretty anal when it comes to my house, and compared to them, I am.  Especially as it pertains to my kitchen and my hardwood floors. But in reality, it doesn’t really matter.  At least not until I’m ready to sell.  My motto has always been “How you LIVE in your home is not the same as how you SELL your home”. What I mean by this is you can live a messy life, but when it’s time to put your home on the market for the world to see, you need to make it spotless! There are many agents out there that won’t be truthful for fear of hurting your feelings. But they are doing you a disservice. Your home will show better to potential buyers, and ultimately sell for more money.

#4 – Your Price Is Too High!

This is the hardest conversation to have with a client, period! But, in the overall scheme of things, it is probably the most important conversation that will take place between the agent and the client. Some agents in this market will take a listing at any price. After all, the client can always be talked down later right? Granted, there will always be situations where a price reduction is warranted down the road whether due to a rapidly changing market, or a seller’s circumstance, but an agent should never take a listing that he/she knows up front is grossly over-priced. But some agents take them. And I’ve seen them. I’ll explain in detail why this isn’t good for either party in an upcoming post.

I’m not the most P.C. person in the world. Sometimes I can be a bit harsh, but I’m always honest and upfront. When choosing an agent with whom to work with, ask yourself this question… Do you want to work with someone who tells you what you WANT to hear, or someone who tells you what you NEED to hear? I’ve got more things to share, but I’ll save them for future posts.  In the meantime, I’d be interested in hearing your thoughts!

  1. Tina

    Well said Daniel and I can’t agree more and I’m a broker too. As for being P.C., we both prefer Macs…

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